Jackson, WY is growing—and with it, congestion, limited parking, and infrastructure strained by both residents and seasonal visitors. The region needed a bold but realistic vision to inspire investment in a new kind of transportation experience. 3FWILD worked with Town and County staff to shape a narrative around multi-modal “mobility hubs,” integrating public transit, cycling, walking, and parking into cohesive, people-first sites. This work helped guide public dialogue and policy planning around infrastructure that reflects Jackson’s values—climate consciousness, quality of life, and community-first design.